Meet Your Fellow Members

Derek Rucker

My primary research focuses on the study of attitudes, persuasion, and social influence. Within this broad area of research, I have primarily been interested in two topics. First, I am interested in understanding the role of metacognitive processes in persuasion and social influence. This has led to several streams of research focusing on how people assess their attitudes following persuasive attempts and, in particular, the effects of such assesments on how certain people are in their attitudes. A general theme in this line of research is that it is not only the attitude individuals reach that is important, but it is also critical to know what people think about how they reached their attitude.

My second area of interest is in exploring the role specific emotions play in the persuasion process. For example, although sadness and anger are both negative emotions, and have often been treated similariy, I am focused on the unique effects of such emotions in persuasion.

Finally, in addition to my substantive areas of research, I am also focused on helping to advance research and statistical methodology by examining how to properly conduct analyses as well as suppling new methods for analyzing more complex data models.

News & Announcements / View All

2017 ACR Conference - San Diego

Registration is now open August 13, 2017 / more »

Asia-Pacific ACR 2019 - CALL FOR PROPOSALS

The ACR Board of Directors is open to proposals for hosting the 2019 ACR Asia-Pacific conference. ACR holds an Asia-Pacific conference every three years with the goal of further lowering research barriers and enhancing knowledge diffusion in consumer research. The conference is usually co-sponsored by an academic institution in the hosting Asia-Pacific country.
DEADLINE SEPTEMBER 15 July 25, 2017 / more »

2018 EMCB Annual Conference

The Wits Business School is proud to organize the 2018 Annual Conference of the Emerging Markets Conference Board in Johannesburg, South Africa on 6-7 April 2018, which will be preceded by the EMCB Doctoral Colloquium on 4-5 April 2018 in the School. http://www.emcb2018.co.za/
July 19, 2017 / more »

2017 ACR Conference - Travel Stipend

ACR will grant 20 need-based travel stipends to PhD students with an accepted competitive paper, special session, working paper, or film to attend the 2017 ACR conference, held on October 26-29 in San Diego, CA.  Deadline: July 15, 2017
July 6, 2017 / more »

Nominations for the ACR Fellow in Consumer Behavior Award

ACR members are invited to send nominations for the ACR Fellow in Consumer Behavior Award to the Fellows Nominating Committee.  
Deadline:  September 7, 2017.   June 29, 2017 / more »

2017 ACR Conference - San Diego Submission Decisions and Hotel Accommodations Link

To view the decision regarding your ACR 2017 conference submissions June 29, 2017 / more »

11th Great Lakes NASMEI Marketing Conference

Dec 22-23, 2017
https://www.greatlakes.edu.in/conferences-research/nasmei-about
Doctoral workshop by Professors Shailendra Jain and Priya Raghubir, Dec 19-21, 2017
Submission deadline July 15, 2017 May 30, 2017 / more »

2017 Election Officer Responsibilities

The ACR Officer Nominating Committee is seeking nominations for three ACR Board positions. 
Deadline: June 15, 2017
There are three positions open for nominations in the 2017 election May 23, 2017 / more »

2018 Global Marketing Conference at Tokyo

http://gammaconference.org/2018/index.html
July 19 - 22, 2018
Submission Deadline: 15th January, 2018
May 23, 2017 / more »

Advances in Consumer Research Volume 44

The Proceedings of the 2016 Berlin conference (Advances in Consumer Research Vol. 44) edited by Page Moreau and Stefano Puntoni is now searchable in our online database. You can search the volume on the ACR website or by following the link here: http://www.acrwebsite.org/volumes/ April 17, 2017 / more »