Meet Your Fellow Members

Derek Rucker

My primary research focuses on the study of attitudes, persuasion, and social influence. Within this broad area of research, I have primarily been interested in two topics. First, I am interested in understanding the role of metacognitive processes in persuasion and social influence. This has led to several streams of research focusing on how people assess their attitudes following persuasive attempts and, in particular, the effects of such assesments on how certain people are in their attitudes. A general theme in this line of research is that it is not only the attitude individuals reach that is important, but it is also critical to know what people think about how they reached their attitude.

My second area of interest is in exploring the role specific emotions play in the persuasion process. For example, although sadness and anger are both negative emotions, and have often been treated similariy, I am focused on the unique effects of such emotions in persuasion.

Finally, in addition to my substantive areas of research, I am also focused on helping to advance research and statistical methodology by examining how to properly conduct analyses as well as suppling new methods for analyzing more complex data models.

News & Announcements / View All

Next JACR Editor-In-Chief Selected

Angela Y Lee unanimously selected as the next JACR editor-in-chief
February 13, 2019 / more »

2019-20 TCR Research Funding - CALL FOR PROPOSALS

Project funding for Transformative Consumer Research (TCR) now open. 2019-2020 funding cycle submission deadline May 30, 2019.
January 25, 2019 / more »

Latin America ACR 2021 CALL FOR PROPOSALS

The ACR Board of Directors is open to proposals for hosting the 2021 ACR Latin America conference.
Submission deadline Thursday, August 15, 2019
January 22, 2019 / more »

2019 ACR Conference - Atlanta Travel Stipend

ACR will grant 20 need-based travel stipends to PhD students with an accepted competitive paper, special session, working paper, or film to attend the October 17-20, 2019 ACR Conference in Atlanta, GA. Application deadline July 1, 2019.
January 18, 2019 / more »

2019 ACR Conference - Atlanta CALL FOR PAPERS

Call for Papers for ACR's 50th Annual Conference (Become Wise: The Golden Anniversary of ACR) being held October 17-20, 2019 in Atlanta, GA
January 8, 2019 / more »

2018 ACR Awards

ACR is delighted to announce the awards presented at the 2018 ACR conference held in Dallas, Texas, October 2018.   October 15, 2018 / more »

2018 ACR Election Results

2019 Incoming Board Members October 11, 2018 / more »

2019 ACR Conference - Atlanta Chairs

Rajesh Bagchi, Lauren Block & Leonard Lee. Doctoral Symposium Chairs: Keisha Cutright & Thomas Kramer July 1, 2018 / more »

JACR - Journal of the Association for Consumer Research

CONSUMER RESPONSE TO BIG INNOVATIONS  Issue Editors: Page Moreau and Stacy Wood
Call for Papers | Journal of the Association for Consumer Research | Volume 4, Issue 3 March 20, 2018 / more »

2018 Global Marketing Conference at Tokyo

Conference date has been changed to July 26-29, 2018.
November 6, 2017 / more »