Meet Your Fellow Members

Brian Wansink

Brian Wansink is Professor and Director of the Cornell Food and Brand Lab. Prior to this 2007 to 2009 he was the Presidentially-appointed USDA Executive Director in charge of the US Dietary Guidelines. He was the ABC World News Person of the Week in 2008. His research on increasing and accelerating the consumer adoption of soy has been the focus of many articles and of the 2005 book, Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, and he is owner of the trademark, "Illinois Soy." He is also author of Mindless Eating: Why We Eat More Than We Think, which has been published in 18 languages since 2007.

News & Announcements / View All

2016 NA ACR Conference- Call for Papers

The 2016 North American Conference of the Association for Consumer Research which will be held in Berlin,Germany from Thursday, October 27 through Sunday, October 30, 2016. Click here for a Call for Papers.

November 24, 2015 / more »

2016 TCR Grants- Call for Proposals

ACR announces the Call for Proposals for the 2016-17 round of funding for Transformative Consumer Research (TCR) projects.

November 9, 2015 / more »

2015 ACR Election Results

Meg Campbell, Simona Botti, and Hope Schau are this year's winners!
October 8, 2015 / more »

2015 ACR Award Winners Announced

The Association for Consumer Research recently held its annual Awards luncheon to recognize the very best work presented at the conference as well as the achievements of its members.
October 8, 2015 / more »

ACR Announces Grant Opportunities

ACR is pleased to announce the availability of funds to ACR members for conducting conferences and workshops.  The application deadline is November 30, 2015. Click here for more information. October 7, 2015 / more »

Gerald Zaltman Receives 2015 Sheth Medal

Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice.
August 24, 2015 / more »

Conference on Gender, Marketing and Consumer Behavior

The 13th Conference on Gender, Marketing, and Consumer Behavior will be held in Paris, July 4-6, 2016. July 12, 2015 / more »

Important Change to Membership Benefits

Starting in 2016, ACR members will receive free subscription to ACR's own journal, the Journal of the Association for Consumer Research. March 18, 2015 / more »

ACR Announces the Launch of its New Journal

ACR is preparing to launch a new journal, titled Journal of the Association for Consumer Research, in 2016. October 2, 2014 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »