Meet Your Fellow Members

Silvia Cacho-Elizondo

Dr. Silvia Cacho-Elizondo is a Professor-Researcher at the I.P.A.D.E. Business School, México. Previously she was a Professor-Researcher at the European Business School (EBS Paris) and Professor-Researcher at the Institut Supérieur de Commerce (ISC Paris). She has been a lecturer and guest lecturer in many business universities in France, Spain and Mexico and began her academic career as a Research Engineer at the Instituto de Investigaciones Eléctricas (I.I.E.) in México. She has also gained professional experience working for Procter & Gamble and collaborating with e-Medicis, a start-up specialized in mobile health services.

Dr. Cacho-Elizondo earned her PhD in Management with a major in Marketing at Groupe HEC, in France with her thesis on "The impact of online services on consumer-brand relationships". She obtained her DEA 102 at the Université Paris-IX Dauphine, France and her Master in Business Administration (MBA) I.P.A.D.E. Business School, México and a Master of Science (M.Sc.) in Management of Technology at Sussex University (S.P.R.U.), Brighton, United Kingdom.

Dr. Cacho-Elizondo earned her PhD in Management with a major in Marketing at Groupe HEC, in France with her thesis on "The impact of online services on consumer-brand relationships". She obtained her DEA 102 at the Université Paris-IX Dauphine, France and her Master in Business Administration (MBA) I.P.A.D.E. Business School, México and a Master of Science (M.Sc.) in Management of Technology at Sussex University (S.P.R.U.), Brighton, United Kingdom.

Dr. Cacho-Elizondo earned her PhD in Management with a major in Marketing at Groupe HEC, in France with her thesis on "The impact of online services on consumer-brand relationships". She obtained her DEA 102 at the Université Paris-IX Dauphine, France and her Master in Business Administration (MBA) I.P.A.D.E. Business School, México and a Master of Science (M.Sc.) in Management of Technology at Sussex University (S.P.R.U.), Brighton, United Kingdom.

She is a member of the AFM (Association Française de Marketing), the EMAC (European Marketing Association) and the ACR (Association for Consumer Research) and is qualified as a as Maître de Conférence in France. Her research interests include Consumer Behaviour / Branding and CRM / Innovation and the Management of Technology/Online and Mobile Services and Corporate Social Responsibility.

She is a member of the AFM (Association Française de Marketing), the EMAC (European Marketing Association) and the ACR (Association for Consumer Research) and is qualified as a as Maître de Conférence in France. Her research interests include Consumer Behaviour / Branding and CRM / Innovation and the Management of Technology/Online and Mobile Services and Corporate Social Responsibility.

She is a member of the AFM (Association Française de Marketing), the EMAC (European Marketing Association) and the ACR (Association for Consumer Research) and is qualified as a as Maître de Conférence in France. Her research interests include Consumer Behaviour / Branding and CRM / Innovation and the Management of Technology/Online and Mobile Services and Corporate Social Responsibility.

News & Announcements / View All

ACR Announces the Launch of its New Journal

ACR is preparing to launch a new journal, titled Journal of the Association for Consumer Research, in 2016. October 2, 2014 / more »

2015 Asia-Pacific ACR Conference

The 2015 Asia-Pacific ACR Conference will be held in Hong Kong, June 19-21, 2015. The Call for Papers is available here. September 2, 2014 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »

Call for Papers & Grants / View All