Meet Your Fellow Members

Derek Rucker

My primary research focuses on the study of attitudes, persuasion, and social influence. Within this broad area of research, I have primarily been interested in two topics. First, I am interested in understanding the role of metacognitive processes in persuasion and social influence. This has led to several streams of research focusing on how people assess their attitudes following persuasive attempts and, in particular, the effects of such assesments on how certain people are in their attitudes. A general theme in this line of research is that it is not only the attitude individuals reach that is important, but it is also critical to know what people think about how they reached their attitude.

My second area of interest is in exploring the role specific emotions play in the persuasion process. For example, although sadness and anger are both negative emotions, and have often been treated similariy, I am focused on the unique effects of such emotions in persuasion.

Finally, in addition to my substantive areas of research, I am also focused on helping to advance research and statistical methodology by examining how to properly conduct analyses as well as suppling new methods for analyzing more complex data models.

News & Announcements / View All

ACR Latin America Conference

ACR Latin America will be held in Cali Colombia and organized by Pontificia Universidad Javeriana, during the 6th ,7th and 8th of July 2017.  October 4, 2016 / more »

The Emerging Market Conference Board announces the 2017 Annual Conference

Date: January 5th - 7th, 2017 Venue: IIM Lucknow Noida Campus, Delhi NCR, India
Extended the deadline:  Friday, 30th September, 2016 August 12, 2016 / more »

Nominations for the Fellow in Consumer Behavior Award

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee.
Deadline:  September 7, 2016.  Please email nominations to:
July 25, 2016 / more »

2016 Call for ACR Officer Nominations

There are four positions open for nominations in the 2016 election: 
At-Large Director
Perspectives Director (Academic-Industry)

June 30, 2016 / more »

2017 TRANSFORMATIVE CONSUMER RESEARCH Call for TCR “Track” Proposals Cornell University, USA June 18 - June 20, 2017

The track co-chairs will be responsible for (a) defining a specific theme or project that the
track’s group members will discuss at the conference, (b) helping to select group
members for the track, (c) presenting a summary of the track members’ ideas at the end
of the conference, and (d) organizing the pre- and post-conference activities. Please
carefully read this call because we continue to refine the conference model.
more information

June 13, 2016 / more »


Call for Papers - From Magical Realism to Realizing Magic in the Market Place - July 5 - 8, 2017 - Santiago de Cali, Colombia
Hosted by Pontificia Universidad Javeriana Cali March 2, 2016 / more »

The Journal of the Association for Consumer Research is now online

Issue 1 of The Journal of the Association for Consumer Research is now online for ACR members.  
Please click here for JACR access 
February 16, 2016 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »