Meet Your Fellow Members

Derek Rucker

My primary research focuses on the study of attitudes, persuasion, and social influence. Within this broad area of research, I have primarily been interested in two topics. First, I am interested in understanding the role of metacognitive processes in persuasion and social influence. This has led to several streams of research focusing on how people assess their attitudes following persuasive attempts and, in particular, the effects of such assesments on how certain people are in their attitudes. A general theme in this line of research is that it is not only the attitude individuals reach that is important, but it is also critical to know what people think about how they reached their attitude.

My second area of interest is in exploring the role specific emotions play in the persuasion process. For example, although sadness and anger are both negative emotions, and have often been treated similariy, I am focused on the unique effects of such emotions in persuasion.

Finally, in addition to my substantive areas of research, I am also focused on helping to advance research and statistical methodology by examining how to properly conduct analyses as well as suppling new methods for analyzing more complex data models.

News & Announcements / View All

Passing of Dr. Gary Bamossy

It is with great sadness that we report the passing of our dear friend and colleague, Dr. Gary Bamossy.
September 17, 2019 / more »

Welcome - ACR Communications and Membership Managers

Anne Hamby (Boise State University) and Adam Craig (University of Kentucky) have agreed to take on the role of communications manager and membership manager respectively. July 30, 2019 / more »

Call for ACR Officer Nominations

The ACR Officer Nominating Committee is seeking nominations for three ACR Board positions. Deadline: August 19, 2019
July 29, 2019 / more »

2020 ACR FELLOW NOMINATIONS

ACR members are invited to send nominations for the 2020 Fellow in Consumer Behavior Award to the Fellows Nominating Committee. Deadline: August 19, 2019 Richard Lutz: richard.lutz@warrington.ufl.edu
July 1, 2019 / more »

ACR 2019 Conference - Atlanta, GA registration is now open

ACR 2019 Conference registration is now open: https://www.acrwebsite.org/account/acr-conference-registration.aspx
June 30, 2019 / more »

2019 ACR/Sheth Foundation Dissertation Grants for Topics in Cross-Cultural and Public Purpose Consumer Research

The purpose of these grants is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awards are designed for dissertation projects initiated in academic year 2018-2019 and designed for completion in 2019-2020. This year the Sheth Foundation has kindly supported this initiative with a matching grant of $10,000, which will be used to fund between two and four doctoral research grants. Ph.D. candidates at the post-comprehensive exam, dissertation stage should submit proposals after June 17, 2019 but no later than July 17, 2019. June 10, 2019 / more »

Next JACR Editor-In-Chief Selected

Angela Y Lee unanimously selected as the next JACR editor-in-chief
February 13, 2019 / more »

Latin America ACR 2021 CALL FOR PROPOSALS

The ACR Board of Directors is open to proposals for hosting the 2021 ACR Latin America conference.
Submission deadline September 15, 2019
January 22, 2019 / more »

2018 ACR Awards

ACR is delighted to announce the awards presented at the 2018 ACR conference held in Dallas, Texas, October 2018.   October 15, 2018 / more »

2018 ACR Election Results

2019 Incoming Board Members October 11, 2018 / more »